Design Lead - Marketing & Events
Tarpon Arts is the Department of Cultural Services for the City of Tarpon Springs and supports the City’s residents and visitors through local historic preservation activities, entertainment including live events, workshops, and museums.
My role within the city allowed me to work on multiple projects focusing on graphic and marketing initiatives.
print media
marketing
social media
Tarpon Arts primarily showcases a seasonal entertainment schedule, and I was responsible for designing annual brochures featuring upcoming acts and workshops streamlining information accessibility for patrons.
Additionally, I managed the website and social media consistently to ensure information availability at all times.
We promoted content through digital channels like paid social media, website advertising, and monthly email blasts.
In the realm of printed media, newspapers, rack cards, posters, and magazine ads played a crucial role in the city's communication strategy.